10.

Under Armour 
Josh Jackson: Going Up
2018

Art Director + BTS Videographer + Photographer







Art Director
BTS Videographer 
Photographer
Under Armour was still new to basketball, and its new audience wanted more than highlights: the process, the lifestyle, the details. The campaign partnered with NBA first-round pick Josh Jackson and was built around his actual transition to the pro level, giving the brand a way to show what the jump to the NBA really looks like. 

Trenton worked on the campaign as the art director and photographer/videographer, shaping both the creative approach and the look of the work.




TRENTON “COAT” FOON 2026