TRENTON “COAT” FOON
MULTI-DISCIPLINARY CREATIVE


Information
Email



PROJECTS
  1. BallisLife Hydro  
  2. Don Francisco’s
  3. The GRAMMYs
  4. LA84 + Play Equity Fund
  5. Honda Dreamlab
  6. Honda Accord
  7. Carter’s
  8. Banfield
  9. CA Lottery  
  10. Under Armour
  11. Honda Fit
  12. Honda Civic 


C.O.A.T.

(CREATOR OF ALL THINGS)*











PROJECTS

1.
BallisLife 
Hydro Sports Drink 
2026

Creative Director / Videographer + Photographer




Hydro Sports Drink
  From NBA shoots with Jalen Duren and Desmond Bane to the 1v1 courts, BallisLife’s HYDRO is infiltrating it’s way into basketball culture.

[VIEW]


2.
Don Francisco’s
Don the Day
2026

Director / Creative Director



Don the DayA campaign that turns Don Francisco’s coffee into part of the morning ritual, told through three real-life archetypes rather than product shots.

[VIEW]



3.
The GRAMMYs
This is What the Music Does + Rehearsal Content
2026

Co-Director + Videographer + Editor




This is What the Music Does + Rehearsal ContentA social-first series for the GRAMMYs that shows how music shapes identity, memory, and connection, told through intimate, authentic stories. 

[VIEW]



4.
LA84 + Play Equity Fund
Play Because it Matters
2024 - 2026

Director / Creative Director / Videographer / Editor




Play Because it MattersA commercial built around the connection and importance of play, shaped like a real conversation rather than a scripted testimonial.

[VIEW]



5.
Honda
Dreamlab
2022 - 2024

Stream Director + Associate Creative Director + Art Director




DreamlabThe first automaker Twitch channel built around car culture, reimagined as a lifestyle creator studio for an audience that wasn’t there specifically for cars. 

[VIEW]

6.
Honda  
Honda Accord - The Dream
2023

Associate Creative Director




The DreamA national spot for the Accord Hybrid launch, made with Jackson Tisi to bring in cultural flair and feel current instead of settling for a generic hero shot. 

[VIEW]


7.
Carter’s 
Fun is Back in Style
2021

Associate Creative Director




Fun is Back in Style 2021A Carter’s campaign built on the insight that parents want to see their kids own their style, and kids can’t wait to show off what they put together.

[VIEW]


8.
Banfield 
After Party
2021
Associate Creative Director


After PartyBanfield’s first original content series turns a hospital into a late-night talk show set, with influencer Champagne and her cat Pony interviewing other pets and their people.

[VIEW]




9.
CA Lottery 
Pac-Man Scratchers
2019
Associate Creative Director


Pac-Man ScratchersA California Lottery Scratchers campaign that uses Pac-Man nostalgia and relatable comedy skits to connect with and resonate to the total market.

[VIEW]


10.
Under Armour 
Josh Jackson: Going Up
2018
Art Director + BTS Videographer + Photographer


Josh Jackson: Going UpAn Under Armour campaign following NBA first-round pick Josh Jackson’s real transition to the pros, built for a Gen Z audience that wanted the process and lifestyle behind the highlights.

[VIEW]


11.
Honda 
Honda Fit: Fituation
2018
Art Director


Fituation A Honda Fit campaign that shows how it adapts to cycling, camping, moving, and everything else, told through comedic bits with influencers instead of spec sheets.

[VIEW]


12.
Honda 
Honda Civic: Next Milestone
2016
Art Director + Social Media Coordinator


Next MilestoneA Honda Civic spot that started with the African American market, then moved to the general market for the 10th-gen launch, paired with a four-city photowalk tour that became Honda’s top-performing social campaign.

[VIEW]
TRENTON “COAT” FOON 2026