TRENTON “COAT” FOON
MULTI-DISCIPLINARY CREATIVE


Information
Email



PROJECTS
  1. BallisLife Hydro  
  2. Don Francisco’s
  3. The GRAMMYs
  4. LA84 + Play Equity Fund
  5. Honda Dreamlab
  6. Honda Accord
  7. Carter’s
  8. Banfield
  9. CA Lottery  
  10. Under Armour
  11. Honda Fit
  12. Honda Civic 


C.O.A.T.

(CREATOR OF ALL THINGS)*











5.

Honda
Dreamlab
2022 - 2024

Stream Director + Associate Creative Director + Art Director













Stream Director
Associate Creative Director 
Art Director
Honda’s Twitch channel had outgrown its gaming-only roots, with over 140M monthly uniques, most of them not there for cars. DreamLab rebuilt it as a lifestyle “creator studio,” making Honda the first automaker with a Twitch channel built around car culture. Trenton helped shape the creative direction and served as stream director, leading the live production across three seasons.

The lineup featured creators from Mike Cherman and Utopia to Simji and Bell Yan, which gave an audience that wasn’t looking for cars a reason to spend time with Honda.

Beyond the DIY programming, DreamLab extended into activations like Dashboard DJ and DreamCab, and into bigger Honda activations like STEEZY HBOTS, Mama’s NightMarket, DesignerCon, and the Civic Anniversary stream held at Willow Springs.




TRENTON “COAT” FOON 2026