11.

Honda 
Honda Fit: Fituation
2018

Art Director










Art Director

Rather than leading with spec sheets, the campaign showcased the Fit’s adaptability, whether it’s cycling, camping, moving, or whatever life throws at you. Comedic, scripted bits with influencers like Renny gave it a bold, relatable tone built for a generation that does it all. 

The spots were directed by comedian Chris Spencer, who Trenton worked closely with on the scripts and the overall final product, bringing the humor and the finished look all together.




TRENTON “COAT” FOON 2026