9.

CA Lottery 
Pac-Man Scratchers
2019

Associate Creative Director








Associate Creative Director

Pac-Man landing on California Lottery Scratchers gave the campaign a nostalgia hook, but a mobile-first Gen Z and Millennial audience needed comedy, not a product pitch. 

The campaign built universally relatable skits “Scratch Comedy” around Lottery themes, using humor to connect with the African American audience while resonating across the total market. Trenton worked on the campaign as associate creative director and art director, shaping both the creative approach and the look of the work.




TRENTON “COAT” FOON 2026