TRENTON “COAT” FOON
Information
PROJECTS
9.
CA Lottery
Pac-Man Scratchers
2019
Associate Creative Director
The campaign built universally relatable skits “Scratch Comedy” around Lottery themes, using humor to connect with the African American audience while resonating across the total market. Trenton worked on the campaign as associate creative director and art director, shaping both the creative approach and the look of the work.