TRENTON “COAT” FOON
MULTI-DISCIPLINARY CREATIVE
(CREATOR OF ALL THINGS)*
PROJECTS
1.
BallisLife
Hydro Sports Drink
2026
Creative Director / Videographer + Photographer
Hydro Sports Drink
From NBA shoots with Jalen Duren and Desmond Bane to the 1v1 courts, BallisLife’s HYDRO is infiltrating its way into basketball culture.
2.
Don Francisco’s
Don the Day
2026
Director / Creative Director
Don the Day
A campaign that turns Don Francisco’s coffee into part of the morning ritual, told through three real-life archetypes rather than product shots.
3.
The GRAMMYs
This is What the Music Does + Rehearsal Content
2026
Co-Director + Videographer + Editor
This is What the Music Does
+ Rehearsal Content
A social-first series for the GRAMMYs that shows how music shapes identity, memory, and connection, told through intimate, authentic stories.
4.
LA84 + Play Equity Fund
Play Because it Matters
2024 - 2026
Director / Creative Director / Videographer
Play Because it Matters
A commercial built around the connection and importance of play, shaped like a real conversation rather than a scripted testimonial.
5.
Honda
Dreamlab
2022 - 2024
Stream Director + Associate Creative Director + Art Director
Dreamlab
The first automaker Twitch channel built around car culture, reimagined as a lifestyle creator studio for an audience that wasn’t there specifically for cars.
6.
Honda
Honda Accord - The Dream
2023
Associate Creative Director
The Dream
A national spot for the Accord Hybrid launch, made with Jackson Tisi to bring in cultural flair and feel current instead of settling for a generic hero shot.
7.
Carter’s
Fun is Back in Style
2021
Associate Creative Director
Fun is Back in Style
A Carter’s campaign built on the insight that parents want to see their kids own their style, and kids can’t wait to show off what they put together.
8.
Banfield
After Party
2021
Associate Creative Director
After Party
Banfield’s first original content series turns a hospital into a late-night talk show set, with influencer Champagne and her cat Pony interviewing other pets and their people.
[VIEW]
9.
CA Lottery
Pac-Man Scratchers
2019
Associate Creative Director
Pac-Man Scratchers
A California Lottery Scratchers campaign that uses Pac-Man nostalgia and relatable comedy skits to connect with and resonate to the total market.
10.
Under Armour
Josh Jackson: Going Up
2018
Art Director + BTS Videographer + Photographer
Josh Jackson:
Going Up
An Under Armour campaign following NBA first-round pick Josh Jackson’s real transition to the pros, built for a Gen Z audience that wanted the process and lifestyle behind the highlights.
[VIEW]
11.
Honda
Honda Fit: Fituation
2018
Art Director
Fituation
A Honda Fit campaign that shows how it adapts to cycling, camping, moving, and everything else, told through comedic bits with influencers instead of spec sheets.
12.
Honda
Honda Civic: Next Milestone
2016
Art Director + Social Media Coordinator
Next Milestone
A Honda Civic spot that started with the African American market, then moved to the general market for the 10th-gen launch, paired with a four-city photowalk tour that became Honda’s top-performing social campaign.